Channel profit explorer

Amazon FBA vs. DTC Website

Adjust the inputs for each channel and see how revenue flows through to net profit. Each channel has its own cost stack — use this as a sandbox to explore how the numbers compare under different assumptions.

Amazon FBA inputs

Revenue ($)

Ad spend ($)

COGS (% of rev)

Avg order value ($)

Returns (% of rev)

Referral fee (%)

FBA fee / unit ($)

Storage / unit ($)

DTC Website inputs

Revenue ($)

Ad spend ($)

COGS (% of rev)

Avg order value ($)

Returns (% of rev)

Payment fees (%)

Fulfillment / order ($)

Shipping / order ($)

Amazon FBANet $9,143 · 9.1%

DTC WebsiteNet $28,485 · 28.5%

Side-by-side summary

Amazon ROAS

4.00x

Amazon net profit

$9,143

9.1% margin

Website ROAS

4.00x

Website net profit

$28,485

28.5% margin